Built in Pakistan, by merchants

Aghaz ("آغاز" — the beginning) started as one store: arsalanbrothers.com, a working cash-on-delivery business selling real products to real customers across Pakistan. Everything on this platform — the checkout, the WhatsApp alerts, the courier booking, the returns report — exists because our own store needed it first.

International platforms treat Pakistan as an afterthought: dollar pricing, no COD thinking, no local couriers, no Urdu. So we turned the engine behind our own store into a platform anyone here can build on.

What we believe

• COD is not a workaround — it's how this market works, so it deserves first-class tools.
• WhatsApp is the counter desk — your customers already live there; your store should too.
• Starting should be free — you shouldn't pay before your first order does.

Where we are

We're in early access: the platform runs live stores today, and we ship improvements almost daily. Found something rough? Tell us — the fastest way to shape what gets built next.